It’s always good to catch up with latest developments in the world of agricultural show management and this year’s ASAO proved invaluable again. Thanks to the organisers and a great venue in The Principal, York.
Two conference themes resonated with ShowBiz software. First, was the importance of integrating sponsorship into show management and finances. Second, was the need to take a more holistic, CRM-focused view of contacts and membership. Both aims are fully supported in ShowBiz5.