Developed, maintained and enhanced over nearly a quarter of a century, no other company in the world has as much accumulated experience of agricultural show management systems.

Our People

ShowBiz support, training and advice is delivered by director, Lucinda Sharp. Lucinda and her team have more than 30 years’ combined experience supporting agricultural shows and have the perfect combination of software support and show sector experience, having exhibited and judged at many UK shows for many years.

ShowBiz development and marketing are overseen by director Richard Parker who has over 25 years experience in this sector.  Applications software and the hosted platform on which it operates are increasingly complex, and we partner with specialists to ensure we remain at the leading edge of developments, especially around data security and mobile devices.

Our Investments

Our primary investment is in world-class software that is continuously enhanced to meet ever-changing technologies and markets.  ShowBiz versions 1 to 4 lasted nearly a quarter of a century; ShowBiz version 5 onwards will do the same.

ShowBiz invests in its people whom we recruit for attitude and train for skill. Colleagues often join us through apprenticeships and internships and many of our current team have come through these routes. We provide high quality work experience vital to a rounded education and pay minimum living wage or higher. In return we get input from the bright young people we need to ensure our technologies are relevant to the next generation.

ShowBiz also invests in research and works with universities to develop agricultural show knowledge through professional applied research. Previous work has included understanding IT interventions and overseas markets. Current work includes identifying drivers and barriers to social media adoption.

Our Company

ShowBiz Software Ltd has nearly twenty-five years’ experience in helping agricultural shows improve the way they work though information technology.  We created the original ShowBiz way back in 1996 and, in close partnership with shows, have been refining it ever since. No other company in the world has as much accumulated experience of agricultural show management systems.

We celebrate our ‘Silver Anniversary’ with twenty-five years’ service in 2020. We fully intend to be around for another twenty five years and are making the significant investments necessary to ensure this is the case. These include show software, show web platform and show sector portal amongst many others.

Our Values

Our people are our biggest asset and ShowBiz Software has been recognised as an Investor in People four times over.  We passed the Cyber Essentials security standard with flying colours and are working towards the much tougher ISO 27001 quality standard to provide confidence in the way we manage critical customer data.

We are committed to environmentally sustainable business and our HQ – Claydon Court – is carbon-neutral property.  As a member of the Suffolk Carbon Charter we annually measure, reduce and offset all our carbon emissions.  We take our wider corporate social responsibilities seriously and are an active partner in the Trading for Good initiative.

What Our Shows Say About Our Software

“The site is easy to navigate once you understand the way it works. The team at Showbiz are incredibly helpful and nothing is too much trouble for them. It has been a lot of work for all concerned but I would recommend this programme for the future and hope that our show will use more of the features available.”

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  • Jane Ritchie

  • Aylsham Show

“With the South Gloucestershire Show introducing a brand new Livestock area this year, Showbiz has been a great help with setting this up!  Especially when taking bookings online and creating the Schedule and Catalogue. Big thanks to all your Staff!”

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  • Kelsey Duffill

  • South Gloucestershire Show

“I have been very impressed with the Strident support network. As a company they are always willing to listen to ideas and share best practice amongst the Shows that use the programme.”

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  • Ollie Allen

  • Devon County Agricultural Association